Thursday, June 13, 2013

The First Musical Beer by Beck's

The Edison Bottle

Beck's introductes the world's first collaboration of music, beer and 19th century technology to create the first playable beer bottle.

imageInspired by Thomas Edison’s cylindrical phonograph, Beck's has taken all things beer culture to a new level but is not prepared to share the trend. As of today Beck's New Zealand says they aren't going to be available for purchase by the public so there is only one player and two playable bottles in the world. The craft is being using to promote Beck's new music label project.

"It takes 30 minutes to etch 3 mins of music on to the bottle - runs at 1/10th speed so the lathe doesn't skip"-  Mathew Tizard, creative technologist, Shine
"In a pleasing coincidence, Heinrich Beck was brewing his first batch of beer at the same time as Thomas Edison was inventing the phonograph, on the other side of the Atlantic in the late 19th Century."

This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck's beer bottle which could then be played on a specially-built device based on Thomas Edison's original phonograph. The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community. -campaignbrief

Seeing how beer has inspired music, art and humanity in general since it's inception it is only right to put the muse of man into it's rightful place: everywhere!BecksEdisonBottle_Hero45-thumb-400x317-115849

For years people have studied archaeoacoustics, the study of ancient audio records through things like vases and mason work has:
[A] trowel, like any flat plate, must vibrate in response to sound: thus, drawn over the wet surface by the singing plasterer, it must emboss a gramophone-type recording of his song in the plaster. Once the surface is dry, it may be played back.

—Jones, 1982

How beautiful would your beer cave be if you were also able to play the record the brewer was listening to while brewing. What if you were able to hear a poetry piece that inspired the brewer to begin their beer craft or a message to all the imbibers of the brew. 

1 comment:

  1. [...] we talked about the New Musical Beer by Beck’s, the Edison bottle. Today, in the spirit of craftiness, we have a more new way to make beer [...]