Saturday, June 1, 2013

Beer Fashion

Beer and fashion are normally two words that cancel each other out- a double negative. Beer fashion tends to constitute brewery t-shirts (sweatshirts if you live in colder areas), an old pair of jeans and some waders for brewing day. But today ladies and gentlemen (we don't discriminate ) TODAY, have I got a treat for you! The brewing process has never looked so fierce as now!

I had one of those moments where the flagrant hot pink loving side of myself comes bursting through the door with ams loads of shopping bags, ready for a fashion show. The beer world doesn't need to be all beer gut and no glam.
beer-leg-tights
Let the inner Beer Diva shine, top and bottom with these fizzy from the feet up beer leggings.

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BeerLegs_4_1024x1024

Now that we've determined that looking like your favorite brew can be ravishingly hot, lets imagine her taking a gravity reading and sipping a home brewed porter. That is the future of beer, Nitch style. 

Not enough absurd sexual tension for your day?

Try imagining our brewmaster working out the original gravity of our beer while wearing this:Beer-wear-3-650x974


We can dream can't we?


BlackMilk, the company that makes these quality threads seems to be done with beer bubble themed outfits and has discontinued the fabrication. I'll be trolling ebay for my next Beer Diva brew day outfit.


XOXO

Friday, May 31, 2013

Global Warming Beer

glacier beer


One might think that beer titled "global warming beer" might have something to do with a charity of some kind, but oohhh not so my dear friends. Think more "capitalizing on a shitty situation." The first brewery of the world's largest island,  Greenland Brewhouse takes a few extra chips off the ol' 2,000 year old ice cap and tries to create something magic.



"On July 31 a team of canny entrepreneurs unveiled Greenland Beer, an ale brewed with water melted from Greenland's ice cap, at a public tasting in Copenhagen, Denmark."

Wiki notes that the poor brewery didn't make it well through the years, but the website still has contacts and locations for ordering.

[caption id="attachment_427" align="alignleft" width="461"]060803-warming-beer Global warming beer?[/caption]

"The microbrewery filed for bankruptcy in October 2008. A month later—in November 2008—the main shareholder, Greenland Ventures, decided against further investment in the company and the brewery was declared bankrupt. The main Greenlandic newspaper Sermitisiaq reported the brewery left behind four million kroner in debt."

Being the first inuit brew house is interesting enough to be put on my list of things to do, but showcasing a fancy water source from a dying natural resource might not have been the best move.

We know that water is a VERY important to the composition of beer. People living in the middles ages had a better go at life if they imbibed only beer, like the stupid blond guy from the movie Cabin Fever. These people were able to stay healthier then their water sipping friends because the act of boiling the water removes most of the deadly aspects that can live in contaminated water. That being said, is boiling down the ice cap water going to remove some of those lovely pre historic aspects?

People on the rating sites don't seem overly impressed with the brew with average ratings and mild notes mostly adding things about how they taste thin or light but balance well.

I'll keep an eye out for this one and would love some first hand accounts of this Ice-capped effect on the beer, even if it has nothing to do with saving the planet.Greenland-1

Thursday, May 30, 2013

Let's think on Brew Packs

imagesTaster pack


Variety pack


Holiday pack


Survival pack


Beer can come in an assortment of mix and match ways ranging from Oskar Blue's new CANundrum to classic Sam Adams variety and seasonal sets.

These are all great ideas for people like me, who flow from stout to saison in a single day or breweries that want to offer a pre-packaged dose of holiday cheer but what good do these mix brew packs do?

lSixStyleMixPackMost respectable bottle shops sell beers as individuals anyway, so one can always grab a cardboard box and some ribbon to throw together a persionalized variety set.

Lets warm up the ol' hamster in the wheel- why don't more then one brewery get together to make a truly MIXED set? Granted, from a marketing and sales stand point, who would want buyers picking up beers from a competitor's shelf and profitting along with you. Team work people! TEAM WORK! "Beer is good, although we may not be," as my grandmother always says, so how about we let beer work it's magic without our material gains getting in the way.

How about having four different breweries each make a specific beer for charity, sold only in a combined set. The set would donate proceeds to, something meaningful, like orphaned children. Little Annie Brew Pack. The new family pack!

Beers for better homes.


No?

Eco! All organic pack from brewers who do all organic brews. Part of the proceeds can go to "anti Monsanto infected beer" sign paint.

Too hippy?


Santa!

01-nipponbeer

Breweries can be the new holiday icon. Proceeds from multi brewery holiday pack go to granting christmas wishes to sad, wide eyes children or IPA lacking inhabitants of foreign countries <cough, cough Nitch>

Children and alcohol not so socially correct?

Global warming! "Cool Beers for a Cool World"


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Anti Whaling! "A Whale of a Beer box set to help the Sea Shepard"


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Forest fires! "Smokey beers from three breweries who want you to remember that YOU can prevent forest fires"


Okay, lets give the mental hamster a rest for now. Let me know what you come up with!

XOXO

 

Beer is good, although the music might not be

Beer is good!

We can agree on this.

What do you get when you mix heavy music and fun lyrics with a snappy power point and far too much BEER?

Youtube find from Beer is your Friend shows that although, yes Beer IS good, it does not always make us more talented or rational. I post this with a cringe like a mother wearing a noodle necklace out to dinner.

Good job kids! Just ah, don't do it again- ok?

http://youtu.be/O-jOEAufDQ4

Monday, May 27, 2013

Beer Tech

"Don't you hate it when warm beer ruins a perfectly good week day morning?"



Chill Puck to the rescue!


http://youtu.be/1HxBWUXr8pk

The commercial is a riot but I'll admit that I"m unlikely to purchase this nugget of a gadget. More plastic added to the world and the page for advertising almost makes me sick. It reminds me of those plastic wrist bands that were <are?> a rage fad. I guess Nitch is just a fan of natural thermal progression. Then again, I haven't lived in Arizona in a long time- desert people might surely be in need of this invention.
This miracle worker is filled with a super cold material that defies the laws of physics. This same potion has been used to slow global warming, preserve the body of Michael Jackson, and keep Frosty alive.

NASA wants it...

but we're saving it for YOU.

Thirsting For: SwagBrewery.com

SwagBrewery.com has done what we've all been waiting for:

Beerified everything.

I sent them an emailing inquiring about international shipping costs- cross your fingers with me all you Non America Dwellers.

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Looking for that next great gift for grandma? How about some flash bottle cap earrings

Don't know what to get your mum for mum's day? She will be flattered and stunning in this woman's "Hop Head" t-shirt.

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Grad gifts- no need to push deodorant on the guy, get him some beer soap and he'll be washing in between classes

DSC_0122_1024x1024There's even some hop candy for those little creatures all your friends keep making!cascade_hop_candy_1024x1024_NEW_1024x1024

 

Sunday, May 26, 2013

Nitch has moved!

No one is home!


Get the new taste at 
TASTINGNITCH.COM

See you there!