Beer Tech 'Cell Canceler'- More beer, less distraction!

For a bit of Beer technology today, I scooped up this article from Maria Cevada (my all things Brazialian beer go-to girl) on a new more socializing product from Polar (distributed by AmBev) announced late on Wednesday, in Porto Alegreand. Sited here.

[caption id="attachment_1486" align="alignright" width="400"] 'Anulador de Celular' or 'Cell Canceller', sure to make you the most avoided person at the party[/caption]

Much related to the Offline glass's way of thinking, the Anulador de Celular or Cell Canceler's goal, according to the brand, is to prevent friends gathered at the bar table from interacting with those on the other side of the mobile line rather than with those around you.

Although all in Portuguese the commercial actor makes it clear what he is saying and what needs to be done about it. Encase one's beer in a highly nerdy anti-satellite koozie that much resembles a massive bug spray can.

"Stop looking at your phone and look at that beautiful woman in front of you!"

"Stop looking at your phone and look at that beautiful beer in front of you!"

http://youtu.be/RFdHoGYiDMY

The Cell Canceler, with behavior similar to signal jammers some prisons, was developed in a 3D printer by Paim at the request of the manufacturer and is already patented. The main novelty is the reduction in the radius range of the device, which was limited to a bar table, or about 1.5 meters, according to the company.

But don't worry, the Cell Canceler cannot be used for evil, as there has to be a bottle in the holder for it to work. No sober users allowed!

There is no demonstration on how one drinks out of the Cell Canceler but being someone with a shitty phone, I support devices like this out of sheer spite for those of you who can Twitter, Instagram and Like things while I'm forced to read the fine print on the backs of your Iphone4, Samsung Galaxy, Sony Xperia Z etc...

Cheers to forced IRL interaction without distraction!

XOXO

 

Here is a beautiful invention that amuses me as much as the time I watched a friend try to read twitter posts on her phone while drinking a pint.

The Offline Glass

http://youtu.be/7VM6IOOtK-Y

"The beer glass, designed by ad agency Fischer & Friends, was put to use in a bar in Sao Paolo, Brazil called Salve Jorge. The shaved off base creates an indentation that either makes you hold the beer glass and drink it or rest it on your phone and ignore Facebook, Instagram, Twitter, text messages and so forth." -Gizmodo

[caption id="attachment_843" align="aligncenter" width="600"] Brazilian bar Salve Jorge is helping aid the next generation in offline gastro pub reality communication[/caption]

One of my favorite places in San Diego is a speakeasy/underground bar that has a strict no cell phone policy. This is mostly because I've lived many years with lack of or completely outdated phone. (Iphone 3 apps are no longer made). My piece of shit phone, which is why my beerporn pictures are as grainy as the misplaced sex shots you find of your mom in the big Home Decor book, has given me long moments of staring into space while my table guests update/inform/insta and like.

By all means, read Tasting Nitch, follow the great beer movement around the world, but give beer (and your friends/reality) the attention they deserve!

The offline glass reminds us that we leave our computers for other reasons then blog content gathering. Wouldn't it be great if people had an internal system in place that could capture moments in time, like a camera? Memory is forgotten. The only industry working to make humanity human again, is the beer culture. 

Thank you again beer for inspiring us to new heights!

XOXO

More Musical Beer

[caption id="attachment_801" align="alignleft" width="225"] Traditional musical beer techniques[/caption]

Recently we talked about the New Musical Beer by Beck's, the Edison bottle. Today, in the spirit of craftiness, we have a more new way to make beer musical!

Beer has inspired music in the heart and souls of many of it's consumers. After a few pints people are likely to burst into song- thus, pub songs.

http://youtu.be/h-SpfyKn96Y

Musical Beer Better than Beck's

There are more modern ways to make a beer sing in your favor thanks you Matt Braun and his ever expanding insights on the world. The traditional musical beer techniques will be time tested and true- just blow over the top!

We, the beer drinkers, need to not look at the beer bottle as simply a device to hold our brew. Musical beer takes two symbiotic cultures back to the roots. Humanity began when we learned to relax and be drunk. Drunk with what? With wine, with poetry, or with virtue, as you please. But get drunk.

Be drunk with music and creativity!

[caption id="attachment_803" align="alignright" width="300"] Musical Beer Drum Box[/caption]

[caption id="attachment_805" align="alignnone" width="300"] Musical Beer Cap Beats[/caption]

The First Musical Beer by Beck's

The Edison Bottle

Beck's introductes the world's first collaboration of music, beer and 19th century technology to create the first playable beer bottle.

http://youtu.be/6lG8MjXTNbc

Inspired by Thomas Edison’s cylindrical phonograph, Beck's has taken all things beer culture to a new level but is not prepared to share the trend. As of today Beck's New Zealand says they aren't going to be available for purchase by the public so there is only one player and two playable bottles in the world. The craft is being using to promote Beck's new music label project.

"It takes 30 minutes to etch 3 mins of music on to the bottle - runs at 1/10th speed so the lathe doesn't skip"-  Mathew Tizard, creative technologist, Shine

"In a pleasing coincidence, Heinrich Beck was brewing his first batch of beer at the same time as Thomas Edison was inventing the phonograph, on the other side of the Atlantic in the late 19th Century."

This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck's beer bottle which could then be played on a specially-built device based on Thomas Edison's original phonograph. The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community. -campaignbrief

Seeing how beer has inspired music, art and humanity in general since it's inception it is only right to put the muse of man into it's rightful place: everywhere!

For years people have studied archaeoacoustics, the study of ancient audio records through things like vases and mason work has:

[A] trowel, like any flat plate, must vibrate in response to sound: thus, drawn over the wet surface by the singing plasterer, it must emboss a gramophone-type recording of his song in the plaster. Once the surface is dry, it may be played back.

—Jones, 1982

How beautiful would your beer cave be if you were also able to play the record the brewer was listening to while brewing. What if you were able to hear a poetry piece that inspired the brewer to begin their beer craft or a message to all the imbibers of the brew.